A good first impression can make or break the growing success of your business. Even though we all learn to never judge a book by its cover, customers will make snap judgements of your company from a first glance even before you get a chance to prove that your company’s services are all you make them out to be.  However, there are ways to make your company look like a million bucks, without actually spending millions of dollars.

Web Design

The appearance and functionality of your website is a great way to show customers that your company is professional and organized. The aesthetics of your web design should include text that is easy to read, a simple and appropriate color scheme, and quality graphics and photography. In addition to appearance, your website needs substance, and must be easy to navigate. Those visiting your website should be able to easily find what they are looking for, which in turn will make them more likely to stay and revisit your page. A key element to a good website is website responsiveness. This means your page should look and function the same way on a laptop and a mobile device. Make your website content short but thorough, and keep it updated with the latest information. Even if your company is just a few people in a small office, a professional website will make consumers confident in your services.

Marketing Materials

A key way to improve your first impression and create the appearance of a large and successful corporation is to have professional marketing materials. This includes business cards, logos, brochures, and flyers. Email is a marketing tool that small companies must never neglect. Your email should be registered with your domain name, and should include a professional email signature with your company’s logo and contact information. Email is how you communicate and network, so its appearance is just as important as your marketing materials and website.  Make sure your marketing materials follow your design brief, so that they are all uniform and use the same fonts, text, and colors.

Social Media

Keeping your social media updated and relevant is a great way to improve the appearance of your company. The number of followers you have and “likes” you get have a strong impact on the way consumers view your product or services. Therefore, you should take great care and consideration when choosing what to post such as using professional looking promotional photos.  While promotional photos are useful in most any field, they function especially well when implemented in social media. Social media platforms are also a good way to  drive traffic to your website. Updating your social media will increase your follower base, and increasing your follower base will help promote assurance, trust, and credence with your consumers.

SEO

Search Engine Optimization is the process of improving the position that your website appears in search results. It is often that the largest enterprises get the lucky #1 position due to their sizable budget, but there are ways to get your company to the top of the list right next to the huge corporations. One way to do this is to create relevant content. To do this, you must be familiar with your audience and knowledgeable about their search habits. You can also increase your ranking by keeping your content updated. To really boost your visibility online and in search results you will need to talk to an SEO specialist. Having your company pop up first on search results is a great way to make your start up look like it’s one of the big dogs.

Photography and Videography

Because appearance is everything when you are working to make your company look like a big enterprise, there is no better way to show off your company than by implementing promotional pictures and videos. In addition to improving your company’s image, they are an excellent marketing tool, and can be used for a countless number of things such as sales, announcements, events, giveaways, and much more. Videos and images consume online marketing, and are one of the easiest and fastest ways for customers to absorb and understand the information or product you are sharing. When done professionally, promotional photos and videos will make your company look  sleek, qualified, and experienced.

In the end it doesn’t take that much to make your company look like a big enterprise. It’s all about the right marketing strategy.

Author Tim Prusiak

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