We did

Design

Discover Pacific Beach reached out to us to design its new street banners. The challenge was to communicate information on limited space while using colors and simple imagery that pop out.

We did

Strategy

We wanted to make Pacific Beach visitors aware that they can shop, dine out and be entertained there, no matter what the season. Repeating this message while driving in and out of Pacific Beach does the trick.

We did

Content

How do you tell people to bring more business to your area in an easy and fun way, when you have just seconds of their attention? Easy: banners repeated right in front of shops, restaurants and bars on the main streets — right where business is done.

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Connecting People & Business
in Pacific Beach

Discover Pacific Beach is the official and largest BID of San Diego. Pacific Beach is a well-known vibrant community that attracts businesses, tourists, and San Diego residents to visit, play, and live there.

Discover PB hired iCatch Marketing to create a memorable banner campaign that brings business to the district during all seasons. The result is clean, highly visible banners that can be seen on the major streets in Pacific Beach, San Diego.

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