
Why Your Business Needs a Website
Is it necessary to have a website to run a successful business? Not only can a website increase your online reach, but it can also help improve your business’s credibility
The first order of business for every successful marketing strategy is market research in combination with a competitive analysis. We need to understand how your business works, what you sell and how you sell it, and what your best competitors are doing to penetrate the market. This allows us to see what kind of marketing channels we need to use to create a positive ROI (Return of Investment) for our customers, which is our primary focus and key to success.
Before we take any action, we are looking into what you already have. We see what data we can gather from your business and from our cutting-edge analysis tools. We will take a look at your branding materials and the positioning of your business, no matter if you are new to market or an established business with recurring customers. Then our focus shifts with laser-point accuracy to understanding your business goals, customers, and competitors. Then, and only then, do we start the process of building your brand, website, and online marketing strategy.
After we have gathered all necessary information about your business and industry, we begin the evaluation process, where we create and refresh the look and feel of your brand with a focus on your specific target group. Why? Because, a consistent branding throughout all marketing materials is essential for brand awareness. This is also why we create a brand-consistent website for you that goes hand-in-hand with your market research and strategy, ensuring that Google falls in love with it at the same time. Additionally. we’ll make sure that we build the trust elements and landing pages that we need for a successful online marketing strategy.
After building the foundation with a competitive market analysis and branded website, we are ready to advertise for your business. Our market research will determine the ideal marketing channels, such as Google Ads, Search Engine Optimization (SEO), or Social Media marketing, just to name a few. Regular reports and meetings with our customers ensure that we are on target and on budget. After all, the thing that matters most to us is creating a positive return off your investment.
Is it necessary to have a website to run a successful business? Not only can a website increase your online reach, but it can also help improve your business’s credibility
When seeking strategies to grow your business, word-of-mouth is often regarded as one of the most powerful marketing tools. But in an increasingly digital world, online reviews often serve in
Choosing the right marketing agency can be a challenging task for business owners, marketing managers and CEO’s. If I’m not an expert in the industry, how do I pick the
Geofencing is a fairly new marketing tactic that allows for people in a very specific location to be targeted for certain ads. Geofencing creates a digital fence around a chosen
The Web Content Accessibility Guide was created in an attempt to better provide content on the internet that meets the needs of a variety of people, particularly more accessible to
While many people are more than willing to jump into their field and build up a noticeable platform, one major factor must always be considered. Namely, the idea of branding