Before we take any action, we want to understand your business, your customers, your competitors, and what we need to offer to win the trust of residential and commercial solar clients. This allows us to build a customized strategy for your solar company. Then, and only then, we will start building your branding, website, and online marketing strategy.
After we have gathered precise data for your market area and business, we evaluate, create, and re-create the look and feel of your brand for your specific target group. Your branding is the first and most important impression a customer has. It needs to be consistent throughout all advertising materials and communication channels like website, email, and letter heads.
Our market research and experience in the solar industry will determine the exact layout of your solar company website. We have created a streamlined process to build your Google-friendly, brand-consistent website on target and on budget. This process ensures that we are able to implement successful marketing campaigns customized for you.
After building the foundation with a competitive market analysis and branded website, we’re ready to advertise for your business. Our market research will determine the ideal marketing channels, such as Google Ads, Search Engine Optimization (SEO), or Social Media Marketing, to name a few. Regular reports and meetings will assure that we are consistently on target.
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