Discover PB reached out to us to create awareness for the business district. The challenge was to communicate information on limited space while using colors and simple imagery that pop out.
We built a stunning web design, which proves to engage users and motivates them to go to community events. Furthe,r they recognize and donate to the many charitable programs.
Before we stepped in, Discover PB had a newly developed website that lacked functionality and worse, blocked search engines. We made sure to restore search engine visibility for 8,000 monthly visitors from Google before we started the design process.
How do you tell people to bring more business to your area in an easy and fun way, when you have just seconds of their attention? Easy: banners repeated right in front of shops, restaurants and bars on the main streets – right where business is done.
We wanted to make Pacific Beach visitors aware that they can shop, dine out and be entertained there, no matter what the season. Repeating this message while driving in and out of Pacific Beach does the trick.
Utilizing the city itself, we chose pictures of the scenery in Pacific Beach so whoever is visiting the site can really get a feel for the atmosphere. Restaurants, bars, beaches, and other attractions were photographed to attract visitors.
Discover Pacific Beach is the official and largest BID of San Diego. Pacific Beach is a well-known vibrant community that attracts businesses, tourists, and San Diego residents to visit, play, and live there. Discover PB hired iCatch Marketing to improve their brand awareness with compelling web design, branding for their events and a memorable banner campaign that brings business to the district during all seasons.
The result is a dramatically improved brand awareness and clean, highly visible banners that can be seen on the major streets in Pacific Beach, San Diego.
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